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June 19, 2025 — Cupertino, CA
Apple is exploring the use of generative artificial intelligence (AI) to aid in the design of its next generation of chips, according to a recent statement from Johny Srouji, the company’s Senior Vice President of Hardware Technologies. This announcement marks an important move toward integrating AI into Apple’s product development process.
In a speech at an event organized by Imec in Belgium, Srouji explained that Apple collaborates with leading providers of chip design software such as Synopsys and Cadence to incorporate AI into its electronic design automation (EDA) instruments. Building Apple’s proprietary silicon, which includes the A-series and M-series chips found in Macs and iPhones, requires these tools.
“This is not about replacing engineers but about giving them superpowers,” Srouji stated. “AI can dramatically increase the productivity of silicon design teams.”
Apple’s approach is part of a larger trend in the industry of semiconductors, in which AI is being utilized to improve layouts of chips and testing configurations, as well as reduce design cycles. Companies such as NVIDIA and Intel have already adopted similar methods.
The announcement follows stories about the fact that Apple is also working on custom chips to support AI servers named “Baltra,” expected to begin production in two years. Furthermore, reports suggest that the company is developing AI-optimized chips for use in futuristic wearable devices such as smart glasses.
As Apple intensifies its investments in artificial intelligence, both in hardware and software, the latest announcement signifies a greater focus on further development as well as vertical integration.
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