
Cape Canaveral, FL — April 28, 2025
Amazon is officially entering the market of satellite internet after the successful launch of the first of its 27 operational satellites in Project Kuiper, directly challenging SpaceX’s Starlink.
The satellites were launched into low Earth orbit by a United Launch Alliance Atlas V rocket, which lifted off from Cape Canaveral. As a result, the launch marks a significant milestone in Amazon’s $1 billion plan to develop an international broadband network of 336 satellites. Ultimately, this system aims to deliver high-speed internet across the globe, including to remote and underserved regions.

Amazon launched two successful prototyping launches in 2023 and now has this announcement, which demonstrates its commitment to rolling out customer services by 2025’s end. Amazon also announced that it would offer customer terminals for less than $400 to stay in the market.
“We’re excited to bring affordable, fast internet to millions of people around the world,” said an Amazon spokesperson. “Today’s launch brings us one step closer to that mission.”
Amazon has secured the launch of 83 satellites through ULA, Arianespace, and Blue Origin to build out the complete constellation. Despite being behind Starlink—SpaceX’s Internet service with more than 7,000 active satellites as well as millions of users—Amazon remains optimistic about the market opportunities.
“The space offers plenty of room for innovation and competition,” declared Jeff Bezos, the company’s chief executive, during an interview. “We have created Kuiper to be a global service provider.”
This launch means that Amazon will be a formidable contender in the fast-growing satellite internet sector, signaling the beginning of a new era of global connectivity and increased competition.
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